Thursday, October 02, 2008

Already Preparing for Christmas

(By Abraham Piper)

I walked into Costco a week ago and heard Christmas music already. Right behind their bank of huge TVs were the beginnings of what I assume will be an increasing display of holiday paraphernalia. Frosted, plastic trees and such.

Merchandisers want us to start celebrating early so they can make as much money over the next few months as possible. But there are more important, less mercenary reasons to begin thinking about Christmas in October.

One reason is to focus our minds on Jesus and find ways to help others do this, too. If books are the kind of thing that help you do this, then you may be interested in [Desiring God's] Fall/Christmas special.

As in years past, [Desiring God Ministries is] offering cases of Seeing and Savoring Jesus Christ for $1 a book if you will give them away.

And because we don't want to be among the merchandisers who are capitalizing on Christmas, we want to make sure you know that if our suggested donation for a case is too much, we have a pay-what-you-can-afford policy.

Christmas cheer is a wonderful thing and all the more wonderful if the cheer centers on the main reason we have to be cheerful—Jesus. We hope that these books will help you direct your church or school or neighborhood or workplace toward him.

Offer Details

Cases of Seeing and Savoring Jesus Christ are available for a suggested donation of $68 to those who agree to give the books away for free.

Each case contains 48 books. (The donation covers $1 per book and $20 for shipping.)
If you can afford more—great! If you can’t afford $68, then we will accept whatever you can afford.

This offer is good through December 16, 2008 or while our supply lasts, whichever comes first.
We’re only taking these donations by phone, so call us at 1.888.346.4700 between 8:00 a.m. and 5:00 p.m. Central Time, Monday-Friday.

By John Piper. © Desiring God. Website:


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