For some, “Jesus” is no more than profanity. For others, he is a moralist who makes you feel bad if you start having fun. Or he is the founder of a world religion like other founders of world religions—Muhammad, for example. Or he is “Gentle Jesus, meek and mild” who loves to turn the other cheek and who is never, ever, angry. Or he is the Jehovah's Witness Jesus, a pretty impressive second-string god, but certainly not to be identified with the one, true God. Or he is an empty cipher with virtually no content at all. All of these different hearing groups constitute contexts in which what we say about Jesus will be understood (or misunderstood).
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